According to Berger, Publicity Images influence consumers to want what they see advertised because it is portrayed as glamourous to the consumers, whether it is houses, cars, jewelry, or clothing. The consumer sees that as something to have since they are overcome by the anxiousness of wanting what they see is publicized.
The oil painting showed what the owner was already enjoying and that it enhanced the view of oneself. The Publicity shows that life would be different because of the new possessions, but you would need money to do so. It states that seeing those publicity images makes one want to have that in their lives because it would make the consumer happier. Not having sufficient money to do so, encourages the consumer to go after the “dream” that they see in the public images.
The dream of a faraway place is using images to manipulate consumers portraying that they too could be far away to an exotic location or Island, forgetting everything at that moment that the consumer may be experiencing. The consumer would accept what is seen from the images since they ought to wish to de-stress, but that would also be taking money from the consumer. When it is over, the consumer would come back to reality and would once again be confronted with whatever they were running from in the first place.
Berger’s observations of society and the desires of the working family state and solidify that consumers have a very distinct relationship with publicity. This is due to the glamorization of products and the culture within our society that pushes us to chase what we may not be able to attain. Publicity influencing the consumers is significant because it’s creating a standard for society and shaping it a certain, while all this is happening profit is also being made.
In our society we have been presented with dreams; packaged and sold as everyday commodities. The first dream sold was that of a life of glamour. Being surrounded by wealth, beauty, radiance and status. Being the life of the party and the one that everyone looks to with joyous expressions. Being the woman with a timeless face of grace and beauty or the man with a big boat, home and multiple women infatuated with him. While this dream sounds perfect it requires one thing in reality, status. And while status is theoretically possible to obtain for everyone only some people can enjoy it. Everyone else however, is overcome with social envy. While this leads to varying anxieties from things like money and status Berger’s research shows that this is positive from the perspective of the consumer because it gives them the dream of escapism. This is desirable through the use of publicity and the art of glamorizing it. Publicity appeals to the life that we want or think that we want through the use of glamorization and the societal pressures that lead to anxiety for not having what is needed in order to be someone that is recognized and envied by those around them. In this society people can not be happy unless they have what is publicized. In this society what gives us happiness and worth is what we have. When we are without what is publicized we are non existent. Consumers have been used by the use of imagery in publicity to think that they are getting the product they want or need because when the consumer sees, taste, hear touch, or smell something we don’t like they are being manipulated by the production behind publicity. Manipulated to think the consumer have the power. Without any of this there would be no room to compare or contrast or even shame others. It would just be everyone as an equal.
The differences between publicity photography and oil paintings are the way they are presented to the consumer. The differences between the two are very significant because they both reach a different audience. The oil paintings reach a audience that looks forward to what the artist presents to them. The artist painted the picture based off of what he/she wanted to see, not what the audience expected or wanted. Publicity photography are almost solely based on what the consumer wants or would like to see. If it’s not up to par it’ll go back to the drawing board and get modified. What’s being revealed to us about the production of publicity is that there is no freedom. They have to tend to the consumers needs and wants.
Advertising images influences us consumers according to Berger by buying products that will “change” our life for the better, that will make us richer. In reality it is making the industry richer and the consumer poorer. Advertisements persuades us to spent more money by showing results of whatever they want to sell.
The difference between oil painting and publicity pictures are very different and important. Oil paintings are usually about the life that already has been created. It is not trying to promote anything but just simply show us. Publicity pictures is trying to sell us on something. It convinces the consumers that if we buy that certain product, that can be our life, we can look like them. Everything is staged to appeal to the eye of the viewers.
The first dream Berger presents gives us the illusion everyone having a good time. Consumers are easily manipulated because everyone looks happy without a care in the world. This advertisement used imagery to give the viewers what they wanted to see or what the consumers think that is what they want. The viewer will be fooled that they can also be like the ones in the picture.
1.Burgers says publicity influences consumers by persuades them to buy things .and showing things we can be envious of like supper models in a magazine they have been transformed with the make up the close so we going to envy them. This is important because we look at things we like if we see an image, we like we are going to look at it and admire it and might make us buy it.
2.The importance of difference of oil painting and images, in the paintings it shows what they have and not what you aspire to have and want to have as in images today they show what people aspire to be or to have the images today are persuading you and making you aware of what you don’t have or what you want to look like. They make it seem like if you by this or do this your life will be better.
3.The skin dream in the images today makes clear of what skin color is desired and the most flattering on anyone from the few people of color on the magazines to shows, those images make it appear that lighter you are it can make things more accessible. they manipulate consumers by making it seem like lighter is more appealing to the eye.
We buy, we keep, or we give away; publicity is the manufacture of glamour, which makes us see and want more than what we need, “does this makes us richer or poorer”? Glamour allows us to choose, as the way of life does,
Being glamorous can be very competitive; everyone would like to be at the top or be the best or make their products more valuable more conspicuous for buyers or lookers. Berger states, glamour should go deeper than looks; glamour is for everybody who can afford it; publicity works on our anxiety. If we have money, it will be achieved, “who lacks glamour”? To keep up with today’s society, one may exaggerate to advertise for publicity when one can see glamour everywhere. One can become peevish because of greed and envy because of glamour.
Today, we do not try to have grace or elegance; we want to be famous and get likes.
We now want to change what is seen the mirror and compare ourselves to others, not for who they are, but for what is seen around them. Those who lack glamour become tasteless as glamour works for the eyes of the mirror.
Seldom I dream, but dreams for later tonight are prevalent even though it is a figment of my imagination; these dreams are of different things I aspire to be. Will it survive the publicity advertisement? Will one find it glamourous to buy to keep?
According to Berger, wherever we go we are surrounded by images on the wall and newspaper for “publicity”. He says that “publicity is capitalism because publicity changes ourselves and our lives by buying more. Publicity or advertising-images attract consumers by showing what we have if we buy it. In other words, publicity pretends to interpret the world around us. Moreover, they add glamour to increase sales in the name of publicity.
He explains the difference between oil painting and publicity photography where oil paintings were surrounded by gold frames symbolizing the wealth of the owner within the picture and around it but publicity images surround everywhere around us, as we are. However, they share a similar visible language. Publicity(advertising) photography makes the whole world available to the consumer as everything is universally available in a marketplace. In addition, the production of images for publicity informs consumers so that they can have their freedom of choice. These differences are important because we all need to know the importance of them. Matter of fact, those paintings and images more closely impacted us than any other kind of images in history.
Many people get influenced by the offers that are given in the advertising. We start to dream about the things that we see in advertisements. In other words, whatever that we like in the publicity (advertising) images, we try our best to fulfill our dream no matter how much it costs. For example: buying a new car, new designer clothes or shoes, and makeup or hair products. And also, we might have a dream to go to the places to visit that we see in advertising.
- According to Berger, publicity image influences consumers by being everywhere, on magazines, on screens, on walls. It’s hard to avoid its power because we’re surrounded by them in our daily life. Its power makes people want to consume more and more. However, it makes people get poor in the meantime. Some people might feel left out from society if don’t follow what trend or publicity images portray/express at that moment. The power of publicity can make many people keep spending money on the material to make them look glamorous in their society.
2. As Berger compares oil painting to the publicity that they have things in common. Yet, the difference between oil painting and publicity images is the oil paintings show the ideas of grace, elegance, the authority that represent how rich the owner of that painting is. However, publicity images make people envy others which is one of the biggest reasons that makes them spend more money to have things that they don’t have, just like Berger said in the video that ” without social envy, glamour cannot exist”. Berger reveals to us that the production of images for publicity tries to lure us by showing only a good-looking side, such as a beautiful home, a pretty lady who wears an elegant dress. This makes people want to become /own things like whatever that image for publicity show to society. It also plays with people’s fear like perfume advertising, which scares people that they might smell bad without that perfume.
3. Of course, many dreams are influences by publicity such as TV and magazine. In the video, Berger shows us the “dream of a faraway place” which makes people want to travel or take a vacation. This dream shows only the good side of enjoying traveling that can easily manipulate the audience. It’s obvious that Its power influences people want to spend money for their next trip.
According to John Berger, in publicity and advertising images they influence consumers to believe in a life that will be better for them if they consume the product or what’s being advertised to them. It gives them a sense that your life will get better and change if they do what advertisements tell them to do. Then this is leading them to believe in their mind they are richer just by consuming this product or advertisement when in all reality they are becoming poor.
Berger oil painting and publicity (advertising) photographs are different because oil painting back then was a form of art. Where a man would paint what he possessed and surrounded his riches around as well as showing his way of life. Now publicity photographs give us a representation of what we want , our desires , what we want to have and own. They make us think we will have this better life or relationship but we can only have those things if we are rich if we can afford all these luxuries.
Bergers has 3 dreams but one of the dreams that captured me was the skin dream. The skin dream states that the images given to you by social media, magazines or tv are giving you this belief that if you buy the product you like you’ll have flawless skin or become this beauty and desire others will want. This is something that alot of us fall for and believe will work or do for us.
According to Berger, publicity influences consumers in many ways. Publicity influences our minds and imagination. Berger states publicity persuades us that it will make us richer when it is actually making us poorer. This is significant because publicity convinces consumers that they need something. The differences of oil painting and publicity are important because it shows how both are expressed in separate ways. They reveal that the production of images for publicity are more complex and are based upon the envies of consumers.
One of the dreams Berger offers is the dream of a faraway place. This dream uses imagery to manipulate consumers because it makes them feel they need to go places. It proposes ideas to consumers. Consumers are convinced by the publicity and feel it is important to do it for themselves.