Technology changed how we discover and consume music. We now live in a more digital world than analog. People are now being able to switch between the two; this changes the perception of music.
Krukowski had enlightened us on how something is powerful in recuperating with power has rejected.
This brings one to crate-digging, which is not just shopping. It is sorting through bins and bins that the current mainstream has no use for, even yesterday hits, broken, useless and bring it back to life, make it be of power, that has been inadequate not of one’s taste, therefore, the lot of “the rejected.”
These are often of the “marginal” not involved in the main event, but one goes digging searching for objects that cannot be found anywhere else old-fashioned or incomprehensible.
Forced Exposure and Paul Lamare enter the digital world that creates a musical universe that is predictable to you. Now you will discover what you want to hear based on your interest or desire, “the repressed,” and not be surprised by anything random.
Music has dematerialized, no longer an object to be bought or sold yet powerful. With algorithms and playlists, Spotify has created a media universe that adapts to us.
No longer are you surprised by random song recommendations; no one wants to be surprised.
Algorithms make it more accurate for you to discover the suitable grain of sand (music, song in particular) based on the context of your mood.
Spotify gives us want we probably like and what we are already comfortable with to let it keep on playing.