Blog Post #3

  1. According to Berger, “publicity” influences us to purchase products to feel glamorous and rich.
  2. Theses differences are important because it helps us recognize reality from fantasy. The oil paintings illustrated the owner’s wealth and worth within the picture and around it (gold frames) whereas the publicity images portrays what we want and if we buy what it’s offering, our life would be better
  3. The dream of a faraway place uses imagery to manipulate consumers by insisting that consumers could be away on vacation and feel stress-free, relaxed, and live their fantasy. But once it’s over, consumers come back to reality which may not be so pleasurable. Advertising and publicity helps us escape this reality it makes us believe the more we have, the more glamorous and desirable we will become.

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